I’m a mascara loyalist.

What can I say?

I love asimple, high-quality formula.

Jamie Schneider

It has now become my go-to everyday pick, and I don’t plan on replacing it anytime soon.

It’s a delicate dance, and a clump-free formula is simply nonnegotiable.

Tower28 MakeWaves Lengthening + Volumizing Mascara

My results

MakeWavesis the perfect daytime mascara.

Tower28 mascara

Not to mention, this ingredient keeps humidity from wrecking your lash “style.”

Much to my delight, my eyelashes remained perky and upright.

These ingredients make the formula extra creamy, so my lashes stay conditioned (never crunchy) all day.

Tower28 mascara held in hand with wand out of tube

On that note, I did find the removal a bit more difficult than other formulas I’ve tried.

In fact, the original waitlist racked up 11,000 people on bothTower28Beauty.comandSephora.

Consider me a loyal fan.

Tower28 MakeWaves Curling + Lengthening Mascara

Jamie Before & After Applying MakeWaves Mascara