Step aside, clean hair care brands of the world becauseCalifornia Naturalshas officially entered the chat.
When Shelby Wild’s latest creation launched last month, I was excited to check it out.
A clean hair care line that’s both effectiveandaffordable?
But the truth is, I wasn’t properly prepared for all that California Naturals had to offer.
Something that screamed luxury but whispered “use as much as you want"a product that checkedallthe boxes.
And let’s just say, she did that and then some.
At first shampoo, I was immediately overcome by the delicious smell that filled the shower.
A little goes a long waybut at this price point, you do you.
TheDaily Conditioner, on the other hand, is thick and nourishing, providing a much-needed dose of hydration.
I also highly recommend soaping up with their cleansingBody Washwhile you let the conditioner do its work.
Not only is it creamy and hydrating, but it also dupes as an all-day perfume.
The true test, though, was the finished productand it did not disappoint.
Post-shower, my wet hair felt supremely clean and moisturized.
Once dry, it was even better: thick, smooth, and bouncy.
For the cherry on top, I finished with theBody Moisturizer, which went on like butter.
They even make atwo-in-oneoption for a quicker, worry-free clean that little ones and men will love.
Staying true to the California ethos, California Naturals is also environmentally friendly.
Everything is ocean and reef-safe,vegan and cruelty free, and packaged with 100% recycled bottles.
But California Naturals has flipped the market on its head, raising the bar across the industry.
Since using California Naturals for the first time, I haven’t looked back.
But the only way to know for sure is to try it for yourself.
As of July 9, the line is officially available for sale direct to consumer and atTarget.
