Anyone who’s had a monthly cycle knows that hormones arecomplex.

And once we turn 40, we’re confronted with all sorts of new questions and situations…

Some more surprising than anything that’s come before.

Wile

Calling all women over 40.

As the women’s health brandWiledescribes: “Something happens when women turn 40.

We start to disappear.

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From marketing briefs, cultural conversations, retail radar, our doctor’s care.”

And the research reflects something similar.

This brand is all aboutembracingwhat happens after 40 by learning exactly what our hormones are up to.

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So let’s jump in!

Decoding the key hormones in menopause.

Science defines menopause as “the cessation of menstrual periods for at least 12 consecutive months1.”

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Andperimenopause2describes the last years of a woman’s reproductive life.

It’s known for helpingregulate the menstrual cycle7but also has a role to play insoothing our mood and sleep8.

During perimenopause, progesterone levels naturally decrease.

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For some women, the mood swings of perimenopause can feel evenmorevolatile than PMSandWiledecided to do something about it!

But how does it affect perimenopause?

When we’re under repeated stress,our body makes a choice to create either cortisol or progesterone.

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In the face of prolonged stress, our progesterone levels may decrease faster than what would’ve happened naturally.

Stave the Crave

Making hormones our superpower.

We’ve spent years making hormones the enemy.

Befriending our hormones is whatWile’s 40+ Hormonal Wellness supplementis all about.

It’s formulated with phytoestrogens to help hormonal balance, and adaptogens and nervines for adrenal support.

With a little bit of knowledge and a lot of support, our hormones can be our superpower.

Every stage of life is something to celebrateand for women over 40, the party is just getting started.