TikTok has transformed beauty trends as we know it.
So we thought it was time to dissect the popular look.
(We’ll dive more into its contention below, but just to make ourselves clear up top.)
What is the clean girl aesthetic?
Consider the clean girl aesthetic the next iteration of “model off-duty” or"no-makeup" makeup.
Essentially, it’s a natural-looking beat that focuses on dewy, glowing skin.
Thinktinted moisturizersand fluffy, natural brows over smoky eyes and sharp contours.
It conjures a specific image, but the name itself is actually pretty elusive.
So you might really define it however you kindly.
Fast forward several months and 11 million views, and the clean girl aesthetic reached fever pitch.
Why is it called “clean”?
Since its rise in popularity, the trend has received quite a lot of pushback, and rightfully so.
Now it’s called ‘clean girl,’ when it used to be called the ‘dirty look’?"
Other counter-movements have emerged, too, led by those who rightfully refuse to adhere to these impossible prerequisites.
How to get the look.
Strategically place concealer.
Blend upward with a dampbeauty spongethis technique lifts the face without the need for heavy contour.
Groom your brows.
Set concealer with powder.
Curl and coat lashes.
Use cream or liquid blush.
Creamy blushis the name of the game.
(Remember to blend upward for more lift.)
“I place a few dots on my cheekbones and nose and blend with my fingertips.”
Line your lips and top with gloss.
Your lips will look naturally plump and bursting with moisture.
Best products.
