Even peeking over at the ingredients involves some guesswork for most of us.
When did Sephora start noticing a shift toward cleaner shopping habits?
How does Sephora define what’s “clean”?
More than 60% of women read beauty product labels prior to purchase.
What are some ingredients that clean-minded shoppers ARE looking for?
CBD has also become a very buzzworthy ingredient.
What’s the process like for a product to earn a Clean at Sephora seal?
Brands have to agree that none of their future formulas will contain any of these ingredients.
How does Sephora ensure that the Clean at Sephora seal standard is industry-leading?
We continually educate ourselves through our relationships with industry leaders.
