I need a haircut.
In fact, I’ve needed a haircut since November.
Who among us hasn’t pushed off a much-needed trim?
Yes, it even happens to beauty editors whoshouldknow better.
Needless to say: My hair has seen better days.
My ends are crispy and frayed.
While the strands themselves aren’t too damaged, my naturally dry hair is always in need of quenching.
And overall, my day-to-day style is looking fairly drab, tangly,frizzy, and lackluster.
All telltale signs I’m due for a cut.
Well, to save you from the suspense: Salvation came.
I did a deep dive into the ingredients.
The brand is known for their patented ingredient, Alpha Keratin 60ku.
It’s a bioidentical protein to keratin, the protein that makes up80% of the hair1.
When hair is damaged and weak, it’s because it’s lost some of that keratin.
By applying this particular keratin topically, it replenishes what’s lost, strengthening hair in the process.
Additionally, the formula uses other innovative ingredients to bolster the efficacy.
Why I decided to test it
I’ve been a fan of the brand since their inception.
The biotech-backed formula has been shown to do what was once thought impossible: actually repair damage.
It transforms hair health from the inside out.
And they’re doing the work to back up these claims.
Butlike I notedlife got busy, and my normal beauty routine became something of an afterthought.
But on my wash days, I apply it on slightly damp hair.
The serum’sconsistency is light and silkyI’d compare it to a very thin face lotion.
And it sinks into hair quickly, without adding any weight, grittiness, or stickiness.
But this serum effortlessly coats the hair.
Moments after applying it, the product was fully absorbed and dissipated.
I noticed a huge difference in my hair’s appearance with just one use.
(See my before and after photos for proof.)
With each program, I couldn’t believe how smooth and soft the strands felt.
My split ends didn’t disappear entirely, but the tips look and feel so much healthier.
There’s a noticeable fullness to my hair again.
It’s also appropriate for all hair types, including color-treated hair.
But for folks like me who struggle with dryness and damage, it’s divine.
