And yet, we all know that holiday parties will be here faster than we can saymistletoe.

So why not give ourselves a moment to slow down and reset our intentions before the mayhem begins?

Enter: Sober October.

Athletic Brewing Co.

Sober October made easy *and fun.

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Just like the well-known Dry January, Sober October is about cutting back on alcohol.

In fact, piling on the fun is the secret to Sober October.

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So with these five tips, prepare for a month that is easy and enjoyable.

We all have our go-to drinkand it’s not just about taste.

So keep your fridge stocked!

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Try new social outings.

At the end of the day, Sober October starts with your personal intention and determination to cut back.

But because everything is bettertogether, why not invite your friends to join the mission?

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Plus, you’ll want someone to toast when you crack open Athletic’sAll Out Extra Dark.

Renew your intentions.

Don’t wait until the holidays to ponder your resolutions; start now!

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Reward yourself for each week of progress.

Sober October doesn’t have to be an all-or-nothing mindset.

But don’t forget to reward your progress!

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At the end of each week, treat yourself for sticking with it.

Sober October isn’t about perfection, it’s about taking care ofyou.

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